GENERAL PRIVACY NOTICE.
Version date: 11 December 2024
Yellow Dot Group Ltd, trading as Yellow Dot (“Yellow Dot,” “we,” “our,” or “us”) are committed to protecting and respecting your privacy and personal data. This General Privacy Notice (“Privacy Notice”) outlines how we collect, use, share, and secure your data.
Please note that this Privacy Notice addresses our general privacy practices such as information collected through our website. It does not cover our privacy practices related to our coaching services and the use of our Coaching Platform (see here for more information).
1. Key Information about Us
Who we are: Yellow Dot Group Ltd is the entity in charge of your personal data.
Contact us: If you have any questions or concerns about this Privacy Notice, or any other enquires, please reach out to us at support@yellowdot.ai.
2. Data We Collect from You
“Personal Data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together below. Not all of the following types of data will necessarily be collected from you but this is the full scope of data that we collect and when we collect it from you:
Identity Data: This includes your first name, last name, preferred name, username, or similar identifiers that help us recognise you.
Contact Data: This includes your email address and telephone numbers to maintain communication.
Marketing Communications Data: Preferences regarding marketing materials and how we communicate with you.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. How We Use Your Personal Data
We will only use your personal data in the following ways, in accordance with data protection laws:
To Fulfil Our Contract: We may require certain information from you in order to fulfil our contractual obligations and provide you with the promised service.
For Our Legitimate Interests: We analyse how users engage with our Services so we can improve them. “Legitimate interests” refers to our business’ interests in effectively managing our operations and delivering the best services to you.
To Comply with Legal Obligations: We will process your personal data to meet any legal requirements.
With Your Consent: In cases where your consent is necessary, such as for processing beyond legitimate interests – including certain AI-based functionalities – or sending marketing communications or newsletters, you will always have the option to opt out. Your consent will be obtained where required by law to ensure you are informed and have control over how your data is used.
4. Sharing Your Data
We may share non-Personal Data with third parties. We may share your Personal Data with subcontractors or affiliates, subject to confidentiality obligations to use it only for the purposes for which we disclose it to them and pursuant to our instructions.
We may also share Personal Data with interested parties in the event that Yellow Dot anticipates a change in control or the acquisition of all or part of our business or assets or with interested parties in connection with the licensing of our technology.
If Yellow Dot is sold or makes a sale or transfer, we may, in our sole discretion, transfer, sell or assign your Personal Data to a third party as part of or in connection with that transaction. Upon such transfer, the Privacy Policy of the acquiring entity may govern the further use of your Personal Data. In all other situations your data will still remain protected in accordance with this Privacy Policy (as amended from time to time).
We may share your Personal Data at any time if required for legal reasons or in order to enforce our terms or this Privacy Policy.
5. Marketing Communications
We want to keep you updated and connected to our digital coaching community. We will send you updates and information about our new products and services, upcoming events, promotions, or news via email or push notifications.
Consent Requirement: Where required by law, we will only send you marketing information if you consent to us doing so at the time you provide us with your personal data. This means you will have the opportunity to opt in to receive valuable insights and updates tailored for your professional development.
Opting Out: If you decide that you no longer wish to receive marketing communications, you can opt out at any time by following the unsubscribe instructions contained in each promotional email we send you or contacting us at support@yellowdot.ai.
Continued Communication: Even if you opt out of marketing communications, we will still contact you via email regarding the provision of our Services and to respond to your enquiries.
Data Retention for Marketing: If you ask us to delete your data or remove you from our marketing lists, and we are required to fulfil your request, we will retain basic information necessary to identify you and prevent further unwanted processing.
6. Change of purpose
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at support@yellowdot.ai.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
7. Data Security
Your personal data security is a priority for us, and we have strong measures in place to ensure it’s protected:
Access Controls: We limit data access to authorised staff only, ensuring that your personal information remains confidential and secure.
Data Encryption: Any sensitive data you share is encrypted during transmission over the internet and when stored in our databases. This helps keep your information safe from unauthorised access.
Regular Security Audits: We frequently review our security systems and practices to ensure your data remains protected against threats and vulnerabilities.
8. Data Retention
We retain your personal data only for as long as it is necessary:
Identity and Contact Data: We keep these details for up to six years after you stop using our services to comply with legal requirements.
Marketing Data: This is retained until you decide to opt out of marketing communications or when it no longer serves its purpose, with regular reviews to ensure relevance.
9. International Transfers
Yellow Dot operates on a global scale, and sometimes this means transferring your data outside the UK or EU. Different regions may have varying data protection standards. To protect your data, especially if you’re in the EU, we use:
Standard Contractual Clauses: These are pre-approved legal mechanisms that help ensure your personal data receives the same level of protection even when transferred internationally.
We consistently review our data transfer practices to ensure robust protection and compliance with necessary legal requirements.
10. Your Rights
Your rights concerning your personal data depend on your country of residence. If you are based in the UK or EU, you have the following important rights under the General Data Protection Regulation (GDPR):
UK and EU Residents
Right of Access: You are entitled to ask for a copy of the personal data we hold about you, as well as information on how it is being used. This helps ensure transparency and understanding of our data practices.
Right to Rectification: Should your data be inaccurate or incomplete, you have the right to request that we correct it. We will also update any third parties with whom we have shared your data, where necessary.
Right to Erasure: You have the right to request the deletion of your personal data in specific situations, such as when it is no longer needed for its original purpose or when you withdraw your consent. We will also notify relevant third parties about your request.
Right to Restrict Processing: You can ask us to limit the processing of your data under certain conditions, such as if you are questioning the accuracy of the data. We will inform you if and when any restrictions on processing are lifted.
Right to Data Portability: You have the ability to receive your personal data in a structured, commonly used format, allowing you to transfer it to another service provider if desired.
Right to Object: If you disagree with our processing of your data based on our legitimate interests, you can object, particularly concerning direct marketing.
Rights Regarding Automated Decision-Making: You have the right not to be subject to decisions made solely on automated processing, including profiling, unless necessary for entering into, or performance of, a contract, or you have given explicit consent.
Right to Withdraw Consent: You can withdraw your consent for data processing at any time. Please note that this will not affect the legality of any processing conducted before your consent was withdrawn.
Right to Lodge a Complaint: If you have any concerns about our privacy practices, you can reach out to the Information Commissioner’s Office (ICO) in the UK or your local data protection authority within the EU.
If you wish to exercise any of these rights or need further information, please contact us at support@yellowdot.ai.
11. Cookies
Our website uses cookies to improve user experience. Cookies are small files stored on your device that help us remember your preferences and understand how you use our services. You can manage your cookie settings through your web browser or choose to accept or decline cookies when visiting our site. Please refer to our Cookie Policy for more detailed information.
12. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our practices, for operational reasons, or to meet new legal or regulatory requirements. When such changes occur, we will notify you by posting a notice on our website or sending you an email, so you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.